GIVES YOU THE POWER
PATTEX - CAMPAIGN 2013/14Between 2013 and 2014 we were tasked to develop a campaign for Henkel Pattex that should be applicable to every product from glue stick to professional adhesives and be ready for use in all European markets.
The campaign “Gives you the Power” won the pitch and ran for years from then on. I joined the team among Benjamin Mohr and Marc Bieri at Heimat Berlin and became responsible for CI, rebranding, market adaptations, POS design, product shootings and finally coming up with new TVC concepts for a wide range of products. One spot for the ONE FOR ALL glue was realized a year later by Ricardo Distefano.
The campaign “Gives you the Power” won the pitch and ran for years from then on. I joined the team among Benjamin Mohr and Marc Bieri at Heimat Berlin and became responsible for CI, rebranding, market adaptations, POS design, product shootings and finally coming up with new TVC concepts for a wide range of products. One spot for the ONE FOR ALL glue was realized a year later by Ricardo Distefano.
TVC BATTLEFIELD
Director – Roman Rütten
DOP
– Tuomo Virtanen
Production – e+p films
TVC TORNADO KID
Director – Jörn Haagen
DOP
– Jörn Haagen
Production – e+p films
DOP
– Jörn Haagen
Production – e+p films
TVC ONE FOR ALL
Director – Andreas Roth
DOP
– Tuomo Virtanen
Production – e+p films
Agency: Heimat Berlin
CCO: Guido Heffels
Creative Director: Frank Hose Art Directors: Benjamin Mohr, Lukas KöllingCopy Writers: Marc Bieri, Sophie Kearney
Graphic Designer: Lukas Kölling
Account: Martin Gülker, Xenia Kraider
Producer: Ann-Christin Bösch
CCO: Guido Heffels
Creative Director: Frank Hose Art Directors: Benjamin Mohr, Lukas KöllingCopy Writers: Marc Bieri, Sophie Kearney
Graphic Designer: Lukas Kölling
Account: Martin Gülker, Xenia Kraider
Producer: Ann-Christin Bösch
Photographer: Jan Steinhilber
Music: Thomas Berlin
Photo Post: Recom
Music: Thomas Berlin
Photo Post: Recom