GIVES YOU THE POWER

PATTEX - CAMPAIGN 2013/14




Between 2013 and 2014 we were tasked to develop a campaign for Henkel Pattex that should be applicable to every product from glue stick to professional adhesives and be ready for use in all European markets.

The campaign “Gives you the Power” won the pitch and ran for years from then on. I joined the team among Benjamin Mohr and Marc Bieri at Heimat Berlin and became responsible for CI, rebranding, market adaptations, POS design, product shootings and finally coming up with new TVC concepts for a wide range of products. One spot for the ONE FOR ALL glue was realized a year later by Ricardo Distefano.



TVC BATTLEFIELD




Director –  Roman Rütten
DOP
– Tuomo Virtanen
Production – e+p films

















TVC TORNADO KID




Director –  Jörn Haagen
DOP
– Jörn Haagen
Production – e+p films














TVC ONE FOR ALL






Director –  Andreas Roth
DOP
– Tuomo Virtanen
Production – e+p films










Agency: Heimat Berlin
CCO: Guido Heffels
Creative Director: Frank Hose Art Directors: Benjamin Mohr, Lukas KöllingCopy Writers: Marc Bieri, Sophie Kearney
Graphic Designer: Lukas Kölling
Account: Martin Gülker, Xenia Kraider
Producer: Ann-Christin Bösch
Photographer: Jan Steinhilber

Music: Thomas Berlin

Photo Post: Recom









© lukas kölling berlin 2018 // imprint