WELCOME BACK

OPEL – GRANDLAND X CAMPAIGN 2017





What brings the insecure, frustrated, middle aged man back to his adventurous roots? A car should not be the answer, but it sure helps him to get there.
In 2017 we distilled the retrieval of masculinity in a rather odd situation: A man who is desperately looking for his balls. The spots where directed by Peter Thwaites and produced by CZAR Berlin.




TVC BALLS
















TVC INTERROGATION
















TVC JOYRIDE

















TVC MISSION CONROL







PRINT AND DIGITAL









Agency: Heimat Berlin
CCO: Guido Heffels
Managing Director: Ricardo Distefano
Creative Director: Nicolas Blättry
Creative/Sr. Art Director: Lukas Kölling
Account: Madeleine Alexander, Claudia Mautner Art Director Literature: Georg Ackermann, Finn Langer, Vito Scandolo 
Digital Designer: Christopher Poots

Production: CZAR Berlin
Director: Peter Thwaites
Photographer Social: Lucas Garrido
Photographer: Agnieszka Doroszewicz
Photo Post: Harvest







© lukas kölling berlin 2018 // imprint