FACTS SPEAK FOR COMBO

OPEL – COMBO CAMPAIGN 2018







The all new Opel Combo wasn’t built to win a beauty contest but to solve all kinds of practical issues for big families and small businesses alike. So we asked ourselves how to sell a car to a pragmatic audience that is not interested in the shiny facade of a car at all? You give them what they like and rely on: Bare facts to compare and rationally decide afterwards – preferably without boring everyone to death.  
That’s why we decided to let the facts speak for the Opel Combo, and by that we mean literally all facts one could think of.
Together with Nicolas Blättry I led three teams at Heimat Berlin and created a total of 10 short spots of 15 sec. for TV and Social Media alongside a catalogue, website and a variety of Instagram formats. All TVCs have been directed by Max Millies, VO’ed by Neo Magazin Royal’s William Cohn and produced by Bigfish Berlin.






TVC DOPPELGÄNGER









TVC MILK










TVC CHEERLEADERS











TVC CYCLIST













TVC PILOTS 









TVC PALETTE











TVC APPRENTICE








TVC BOSS


















TVC BVB









Agency: Heimat Berlin
CCO: Guido Heffels
Managing Director: Ricardo Distefano
Creative Director: Nicolas Blättry
Creative/Sr. Art Director: Lukas Kölling
Producer: Katrin Kaiser
Creatives: Ramona Hartmann, Larissa Hunekohl, Daniel Duhn, David KaufmannAccount: Madeleine Alexander, Claudia Mautner
Art Directors Literature: Finn Langer, Vito Scandolo
Digital Designer: Christopher Poots

Production: Bigfish Berlin
Director: Max Millies
DOP: Jann Döppert
Production Designer: Armin Kohlma
Music: Thomas Berlin
Speaker: William Cohn
Service Production: Nafta
Photographer Social: Lucas Garrido








© lukas kölling berlin 2018 // imprint