One second spent looking on your phone while driving a car leads to an average of 7 unnoticed meters on the street - a distance where a lot can happen. To raise awareness and make a statement against texting and driving I created this small series of Out of Home posters with Nicolas Blättry, Larissa Hunekohl, Ramona Hartmann and Ezra Gülmen for Opel. With the help of Heimat Active and Frameless Studio we depicted four potential victims of reckless driving and stretched them out to match real 7 meters on the street. 

Agency: Heimat Berlin
CCO: Guido Heffels, Matthias Storath
Managing Director: Ricardo Distefano
Creative Director: Nicolas Blättry
Creative/Sr. Art Director: Lukas Kölling
Creatives: Ramona Hartmann, Larissa Hunekohl
Illustrator: Esra Gülmen
Producer: Flo Hoffmann, Jacquelin Van Dongen

Production: Heimat active, Frameless Studio