REGRET NOTHING

HORNBACH – SPRING CAMPAIGN 2017




At Heimat Berlin we have been building the image of the epic and untouchable DIY hero for Hornbach for a long time. But DIY amateurs, professional builders and basically anyone who ever tried anything with serious effort and care knows: Every project comes with pitfalls, challenges and failures. There is greatness and madness in embracing failure and it was time to celebrate the bravery of those who try and don’t regret.
In 2017 I created and realized the “Regret Nothing” campaign with Guido Heffels and was very fortunate when Andreas Nilsson of CZAR agreed to direct it. The spot features music from composers Andy Hull and Robert McDowell, who were both responsible for the soundtrack of the Swiss Army Man movie.










TVC REGRET NOTHING



















REMINDER TVCS























CINEMASCOPE VERSION










PRINT AND OUT OF HOME












Agency: Heimat Berlin
CCO: Guido Heffels
Creative Director: Guido Heffels
Creative/Art Director: Lukas Kölling
Account: Tim Holtkötter, Franziska Lequen
Producer: Kerstin Heffels

Production: CZAR Berlin
Director: Andreas Nilsson
DOP: Lasse Frank 
Production Designer: Peter Grant
Producer: Jan Finke, Børge Heesemann
Music: Andy Hull and Robert McDowell
Edit: Ben Campbell
Photographer: The Wade Brothers






Mark


© lukas kölling berlin 2018 // imprint