MAN CAVE

HORNBACH - DIGITAL CAMPAIGN 2015




When it comes to DIY knowledge, Youtube tutorials are the holy grail. So when we brought Hornbach into that area we really pushed things to the next level to inspire crazy projects. We came up with the “Hornbach Herrenzimmer” (a man cave), a magical place where we gave one man enough space, time and no limits. In five episodes on Youtube we covered his process of building five completly insane DIY projects all made of Hornbach materials. To proove the practicability we set up a microsite where every instruction manual could be downloaded and every item could be directly purchaised via the Hornbach online store, turning the digital campaign into a working sales platform. The films were directed by Chehad Abdallah and produced by EASY DOES IT.














THE WOODRUNNER

EPISODE 1
















THE ANTI SPA

EPISODE 2












THE POP UP POUND

EPISODE 3

















THE BEER CREEK

EPISODE 4












THE HOOVER

EPISODE 5






 






        PRINT










CASE










Agency: Heimat Berlin
CCO: Guido Heffels
Creative Director: Gün Aydemir Art Directors: Lukas Kölling, Jonas von Schwedes Copy Writers: Corbinian Hennies, Nicolas Blättry, Natalie Schaaf Graphic Designer: Jonas Weber
Account: Frauke Bielenfeldt, Xenia Kraider, Franziska LequenProducer: Katrin Kaiser

Production: Easy Does it
Director: Chehad Abdallah
DOP: Philipp Kaminiak
Actor: Herold Vomeer
Production Designer: Neulant van Exel
Producer: Sebastian von Gumpert, Gregor Moellers
Music: Flix Agency
Grading: Arri Mitte, Berlin
Photographer: Frank Groll
Photo Post: Vivid Grey, Simon Geis






Mark


© lukas kölling berlin 2018 // imprint