CROWN OF GLORY
HORNBACH – CAMPAIGNDuring the UEFA European Championship in 2016 all brands tried to reach their testosterone loaded audience with football messages. We wanted Hornbach to stick out of all that noise. So Gunther Osburg, Marie Legat and I created a campaign that used the Championship to make a statement against the youth craze portrayed there and introduced a real, mature symbol of manhood: The male bald patch, or as we called it “Heldenkranz” – a word that translates into the Crown of Glory.
CASE
TVC HELDENKRANZ
Directo – Nico Beyer
DOP – Michael Mieke
Production – Cobblestone
PRINT AND OUT OF HOME
Agency: Heimat Berlin
CCO: Guido Heffels
Creative Director: Guido Heffels
Creative/Art Directors: Lukas Kölling, Marie Legat
Creative/Sr. Copy Writer: Gunther Osburg
Producer: Kerstin Heffels
Account: Tim Hotkötter, Frantiska Lequen
CCO: Guido Heffels
Creative Director: Guido Heffels
Creative/Art Directors: Lukas Kölling, Marie Legat
Creative/Sr. Copy Writer: Gunther Osburg
Producer: Kerstin Heffels
Account: Tim Hotkötter, Frantiska Lequen
Production: Cobblestone
Director: Nico Beyer
DOP: Michael Mieke
Producer: Juri Wiesner
Music: Christian Meyer
Edit: Peer Arne Sveistrup
Director: Nico Beyer
DOP: Michael Mieke
Producer: Juri Wiesner
Music: Christian Meyer
Edit: Peer Arne Sveistrup