CROWN OF GLORY

HORNBACH – CAMPAIGN 2016



During the UEFA European Championship in 2016 all brands tried to reach their testosterone loaded audience with football messages. We wanted Hornbach to stick out of all that noise. So Gunther Osburg, Marie Legat and I created a campaign that used the Championship to make a statement against the youth craze portrayed there and introduced a real, mature symbol of manhood: The male bald patch, or as we called it “Heldenkranz” – a word that translates into the Crown of Glory.
 




CASE









TVC HELDENKRANZ










Directo – Nico Beyer
DOP – Michael Mieke
Production – Cobblestone






PRINT AND OUT OF HOME














Agency: Heimat Berlin
CCO: Guido Heffels
Creative Director: Guido Heffels 
Creative/Art Directors: Lukas Kölling, Marie Legat
Creative/Sr. Copy Writer: Gunther Osburg
Producer: Kerstin Heffels
Account: Tim Hotkötter, Frantiska Lequen

Production: Cobblestone
Director: Nico Beyer
DOP: Michael Mieke
Producer: Juri Wiesner
Music: Christian Meyer
Edit: Peer Arne Sveistrup  









© lukas kölling berlin 2018 // imprint